What Makes Good Content?

That's a question we often hear asked by anyone who wants to write content for their Social Media marketing, Blogs, Website and articles for a Press Release.

Here are some of the key points to note when looking to writing good content.

Finding your Inspiration

What do you want to write about?

Think carefully about what you want to write about or what you have been asked to write about (if it's for a client project). Find a comfortable place where you can concentrate on what you writing about with no distractions or disruptions.

Do not start writing anything before you find the inspiration for your content.

Inspiration can range from a favourite place, a product or service you're passionate about or one you want to market. The inspiration for your content will be your focal point as you write and this will make it easy for you to carry on writing until you Copy is complete.

Do your Content and Target Market Research

After discovering what you're going to write about, spend time researching the content you want to write in detail. This involves looking carefully at the target audience you will be trying to reach with your content.

Questions to ask yourself while researching are;

• Who will be receiving and reading my content?

• What are their interests?

• What have I got to offer them?

• How am I presenting myself/my business as a brand to the reader?

• What do I want the reader to know about me/business/brand/services/products?

• Are they my average everyday customer or a specific niche segment in the market?

After your research is complete, you are now set to start writing your content and here's what you need to do first.

Create a catchy SEO title/Heading for you Content

Get a title that will reflect your chosen content Topic but also one that will make anyone searching keywords online find your content and want to read it. You don't have to have a dramatic or clever title but something that will spark an interest in the reader to make them want to find out more.

Use inviting Visuals

Use images within your content structure that will keep the reader interested in reading to the end. The title and visuals you choose should be a clear representation of what you're writing about or trying to promote. The two (content and visuals) should work together so there's a clear message of what you are trying to communicate to the readers through your content.

If you're a blogger, use any images that tie in with what you are blogging about.

Include a Call To Action (CTA) and Contact Details

Depending on what you are marketing in your content, it's important to always include a CTA as this encourages the readers to respond to what you are inviting them to check out or purchase. It also reminds them what the content is all about because sometimes down the line, the reader might not remember the title of the content or the main point that you are trying to make. A Call to Action acts as a reminder of what you are drawing the reader's attention to.

It's so important to remember including your Contact details so that interested customers can get in touch with you. Always use your preferred method of contact either phone, e-mail address or Social Media account details.

Maximising your SEO's in Content and Using Tags

When writing your content, make sure you SEO it. This involves using keywords in your content that you believe your target customer is likely to type in their search engine, use a good SEO title for your content and have a SEO description for your blog/article. This is a brief summary of what your blog/ article is about and helps give the reader a head start of what you are communicating to them and if it's for them before they read the full version of your article. Tag the the images in your content and use hashtags to maximise your content reach.

Try not to make up your own hashtags unless you are already a popular brand.

Checking your Content for typos before publication

Read through your copy to make sure it says exactly what you want to say, check for typos and vague sentences and rephrase if you have to. You can even get a trusted friend to proof read your copy just in case you missed out something important.

If all edits are complete, you have successfully written good content and can now publish your blog/article on your website, social media or Press Release. Well done!!

If you need a copywriter for your website, Social Media marketing, Blogs, Ads or Press Releases, get in touch with us, we'd love to help, for we know what makes good Content!

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